๐ฏ ๐ง๐ต๐ถ๐ป๐ด๐ ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ฎ๐ป๐๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐๐ผ๐ถ๐ฑ ๐๐ผ๐ถ๐ป๐ด ๐๐ป ๐ฎ๐ฌ๐ฎ๐ฎ vs ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐ฒ ๐๐ผ๐ถ๐ป๐ดโ
Home > ๐ฏ ๐ง๐ต๐ถ๐ป๐ด๐ ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ฎ๐ป๐๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐๐ผ๐ถ๐ฑ ๐๐ผ๐ถ๐ป๐ด ๐๐ป ๐ฎ๐ฌ๐ฎ๐ฎ vs ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐ฒ ๐๐ผ๐ถ๐ป๐ดโ
#1 Charging for your services based on hourly rates vs charging your services based on ๐ท๐ข๐ญ๐ถ๐ฆ
If you charge for your services based on an hourly rate, you should consider switching to a value based model.
The reason is simple, how much value you bring to the table is not based on the amount of time you spent doing something. It is based on your knowledge, expertise and experience.
The ironic thing about charging hourly is that as you get better at doing the work, the amount of time you spend doing the task goes downโฆ๐ถ๐ฎ๐ฎ๐ฎ๐ฎโฆ.๐ธ๐ข๐ช๐ต ๐ธ๐ฉ๐ข๐ข๐ข๐ข๐ข๐ต??
The best way to price your services is by asking yourself, โ๐๐ฉ๐ข๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐ด๐ถ๐ญ๐ต ๐ธ๐ฐ๐ณ๐ต๐ฉ ๐ต๐ฐ ๐ฎ๐บ ๐ช๐ฅ๐ฆ๐ข๐ญ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต?โ
What may be second nature to you is ๐น๐ถ๐ณ๐ฒ ๐ฐ๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด to someone else. Charge what youโre worth and back yourself!
#2 Selling services vs selling ๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ ๐ด๐ฐ๐ญ๐ท๐ช๐ฏ๐จ
Selling services is basically telling clients or future clients, this what I do.
While that is important, the client or future client isnโt an accountant so they probably have no idea what that means for them.
Instead, focus on the 3 main things a business owner is looking for.
Firstly, business owners are looking to increase profits or revenue.
Secondly, business owners are looking for more time or flexibility in their schedule
.
Thirdly, business owners are looking to make more impact on the world.
Talk about your services in accordance with how they will improve profits, create flexibility in time or make a bigger impact.
#3 Being a generalist vs a ๐ด๐ฑ๐ฆ๐ค๐ช๐ข๐ญ๐ช๐ด๐ต
Itโs probably true that you can work with almost any business and help them.
Itโs also probably true that ๐๐ต๐ฒ ๐ท๐ฎ๐ฐ๐ธ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐ฟ๐ฎ๐ฑ๐ฒ๐ ๐ถ๐ ๐ฎ ๐บ๐ฎ๐๐๐ฒ๐ฟ ๐ผ๐ณ ๐ป๐ผ๐ป๐ฒ.
Instead, focus on a specific group of people otherwise known as a niche (easiest is to pick an industry).
Serve those people at the highest level possible.
Position yourself as a key strategic partner inside and youโll develop a deep understanding of their business of personal finances.
Each niche or group of people will have a set of problems that are almost universal to them.
For this group of people, these problems are business as usual.
However for you, this group of problems means higher fees, higher quality clients, more flexibility and a higher impact!
๐ช๐ต๐ถ๐ฐ๐ต ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ๐๐ฒ ๐ฏ ๐๐ต๐ถ๐ป๐ด๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ถ๐น๐น ๐ฑ๐ผ๐ถ๐ป๐ด ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐โ
Does this makes sense to you and can you picture yourself scaling your practice?
Well if this is something that resonates with you and you believe you will need some help on this journey, feel free to schedule a FREE needs analysis call where we will discuss getting you new clients and scaling your practice. Click the button below to schedule your FREE call
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