๐Ÿฏ ๐—ง๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ป๐˜๐˜€ ๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐——๐—ผ๐—ถ๐—ป๐—ด ๐—œ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ vs ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—•๐—ฒ ๐——๐—ผ๐—ถ๐—ป๐—ดโ—

Home > ๐Ÿฏ ๐—ง๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ป๐˜๐˜€ ๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐——๐—ผ๐—ถ๐—ป๐—ด ๐—œ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ vs ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—•๐—ฒ ๐——๐—ผ๐—ถ๐—ป๐—ดโ—

#1 Charging for your services based on hourly rates vs charging your services based on ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ


If you charge for your services based on an hourly rate, you should consider switching to a value based model.


The reason is simple, how much value you bring to the table is not based on the amount of time you spent doing something. It is based on your knowledge, expertise and experience.


The ironic thing about charging hourly is that as you get better at doing the work, the amount of time you spend doing the task goes downโ€ฆ๐˜ถ๐˜ฎ๐˜ฎ๐˜ฎ๐˜ฎโ€ฆ.๐˜ธ๐˜ข๐˜ช๐˜ต ๐˜ธ๐˜ฉ๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ต??


The best way to price your services is by asking yourself, โ€œ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ด๐˜ถ๐˜ญ๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ต๐˜ฉ ๐˜ต๐˜ฐ ๐˜ฎ๐˜บ ๐˜ช๐˜ฅ๐˜ฆ๐˜ข๐˜ญ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต?โ€


What may be second nature to you is ๐—น๐—ถ๐—ณ๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด to someone else. Charge what youโ€™re worth and back yourself!


#2 Selling services vs selling ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ญ๐˜ฆ๐˜ฎ ๐˜ด๐˜ฐ๐˜ญ๐˜ท๐˜ช๐˜ฏ๐˜จ


Selling services is basically telling clients or future clients, this what I do.


While that is important, the client or future client isnโ€™t an accountant so they probably have no idea what that means for them.


Instead, focus on the 3 main things a business owner is looking for.


Firstly, business owners are looking to increase profits or revenue.


Secondly, business owners are looking for more time or flexibility in their schedule

.

Thirdly, business owners are looking to make more impact on the world.


Talk about your services in accordance with how they will improve profits, create flexibility in time or make a bigger impact.


#3 Being a generalist vs a ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต


Itโ€™s probably true that you can work with almost any business and help them.


Itโ€™s also probably true that ๐˜๐—ต๐—ฒ ๐—ท๐—ฎ๐—ฐ๐—ธ ๐—ผ๐—ณ ๐—ฎ๐—น๐—น ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐˜€ ๐—ถ๐˜€ ๐—ฎ ๐—บ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ป๐—ผ๐—ป๐—ฒ.


Instead, focus on a specific group of people otherwise known as a niche (easiest is to pick an industry).


Serve those people at the highest level possible.


Position yourself as a key strategic partner inside and youโ€™ll develop a deep understanding of their business of personal finances.


Each niche or group of people will have a set of problems that are almost universal to them.


For this group of people, these problems are business as usual.


However for you, this group of problems means higher fees, higher quality clients, more flexibility and a higher impact!


๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐Ÿฏ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€โ“

Does this makes sense to you and can you picture yourself scaling your practice?

Well if this is something that resonates with you and you believe you will need some help on this journey, feel free to schedule a FREE needs analysis call where we will discuss getting you new clients and scaling your practice. Click the button below to schedule your FREE call

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